6 Ways To Ace Your Social Media in 2015
Did you know that in the film Back To The Future the year 2015 is the future time that they visit? So it would appear we now live in the future!
With this in mind and the constant peer pressure to improve our diets we thought a few handy tips to improve your social media would help. In fact we believe if you get to grips with the following tips you may ace your social media in 2015. After all it is not often you get the chance to make an impression in Back To The Future.
1. Plan Ahead
The key to any successful medium to long-term marketing and PR is to plan. This is the perfect time to look back and analyse how the past 12 months went for you and your business. Did you achieve what you wanted? What important lessons have your learnt? How did you achieve your greatest success? When did you post your best content?
Answer all the questions above while thinking about the journey you took in 2014. With all this fresh in your mind think about where you want to be this time next year. Picture the scene with vivid colours, sounds and even smell. Focus on this scene and then work out what you could do on social media to help you achieve this goal.
2. Be Consistent
The truth about social media is that it is difficult. How often in 2014 did you leave your social media until the last minute and every so often fail to publish content at all? The trick to defeating this obstacle is to be consistent. Get into a routine and get used to publishing content on a regular basis.
Make sure your content is consistent too. What do you want to say and how do you want to say it? Use your plan to keep you on track and remain focused.
3. Remember That Content Is King!
In 2014 it became quite clear that good content is king. Original, informative and entertaining content really does hold its weight online. Many times in the past 12 months we saw how changes in Google search algorithms and Facebook Edge Rank could negatively affect bad content; especially that from untrustworthy or unskilled SEO practitioners. Here at Lucky 6 Marketing we were never affected because we strive to always publish great content.
Do not game the system. Keywords are great but use them correctly. Build good content first then incorporate the keywords. Do not build updates around the keywords and do not push the use of keywords too much. Write for your audience.
4. Be Creative
Creative content published in the correct way will always do very well on social media. If in 2015 you can get into the habit of creating original content you will notice much more activity on your profiles. What does your audience wants to know? How can you say something differently? Decide upon the media and if photos, videos or graphics will convey the message better.
We strongly believe that creativity is a skill that can be learnt and improved upon.
5. Use Photos and Videos
The future of social media is photos and videos. Since it is 2015 and we are already in the future, now is the time to crack out your smart phone and start snapping some short videos. Read our past blog post: Vine or 24000 words. It is always handy to keep a lookout for potential photo or video ideas. Moving and visual content on social media carries a lot of value so give your audience an insight into your daily business life.
6. Call On The Experts
During a single day our office tends to publish what a standard business would in a week or month. Therefore by the end of a working month we have anywhere between 4 and 30 times the experience a standard social media manager would. Over a year this experience multiplies exponentially. Basically what we are trying to say is that your standard social media company has an unparalleled amount of digital marketing experience so if you want any advice or guidance ask them for a little help. You never know, it might just make the difference in 2015 that you were looking for.
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