Instagram Stories for Business
Consumers are becoming more and more interested in getting to know the brands they love on a personal level. Instagram stories are a great way to achieve this. In this blog, we will go through all you need to know when it comes to Instagram stories for business.
Instagram stories can be an asset when trying to build up brand trust and brand loyalty, as they allow you to speak directly to your audience and show off the true personality of your brand. Plus, they can be a fun and creative project for yourself too!
We believe stories are a great way to engage with your audience particularly if you are on a budget. This blog will help you create your own Instagram stories for business.
Strategy for Instagram Stories
One advantage of Instagram Stories is that they are live for 24 hours, so scheduling is not a big issue. Your content will stay at the top of your followers’ feed for the duration of its life, so it will be visible and ready to view whenever your followers come online.
Although there are no real rules for how often you should post your content, it is ideal to post a few times a week to keep your followers looking out for your latest story. However, in the end, it will depend on your company’s industry and ability for producing content that will dictate the optimum frequency for creating Instagram stories.
If you are a brand that can create quality daily content on Instagram Stories this is great, but there are a couple of things to consider. Such as whether or not your content overlaps with the previous day and whether that would be an issue. It may be an issue if your previous stories are made up of 10+ individual sections as it could result in viewers losing interest before reaching the end of your new story.
Although viewers can respond to a story via direct message, Instagram has a number of functionalities that help you engage on a higher level with your audience.
The basic ways to elevate your Instagram Stories is through including text, pen drawings/text, emojis and stickers/GIFs. This a simple way of adding extra movement and context to your stories.
To encourage interaction from your viewers you can insert questions, polls or a reaction slider and more. These features are a simple and fun way to provoke immediate engagement with your content, but also a good way of conducting some basic research if desired.
Expand your reach further by implementing hashtags or tagging other accounts. When it comes to hashtags it can be tricky to be effective due to Instagram’s algorithms. So it is worth thinking about what would be most effective, location hashtags can be a good place to start.
For further guidance on your hashtags, check out our blog; How to use Instagram Hashtags Effectively.
A bonus feature for accounts with 10K+ followers, is the ability to include links directly into your stories. This can be a really handy tool for directing viewers to your company website or a product but only if you have enough followers!
Content for your Instagram Stories
When it comes to what kind of content to create for your Instagram Stories, it can vary from behind the scenes of your company, to revealing teasers for new products or exclusive updates. The point is to take your followers on a journey and share an in the moment experience with them.
The key thing to remember is to create content that is fun and engaging for your audience to watch while keeping on brand and relevant to your company.
As Instagram stories have a short life span, it is the perfect environment to trial new content and assess what sparks the most interest from your audience.
Here are some ideas to get you started;
- Behind the scenes
- Day in the life
- Office team activity
- Teasers for new products
- Tips & How to guides for products
- Event promotion
- Q&A sessions
Thanks for reading, we hope to see your company utilising Instagram Stories soon!
If you would like any additional assistance with your social media marketing then get in touch, email firstname.lastname@example.org or call the office on 01772 935 116