Pokemon Go & Social Media
Last week Pokémon Go swept the UK, and the Lucky 6 Offices. As Pokémon was a childhood favourite of mine, I was particularly excited to download the app and catch ‘em all. Now, augmented reality is never as awesome as you see on the adverts, but Pokémon has brought AR a long way as all you need is a mobile phone and an app; much like social media. Pokémon Go works by using Google Maps, if you move, your Pokémon character moves and roads and paths appear all around you. Along these paths Pokémon appear. When you click a Pokémon in your area you can view it via your mobile’s camera. The Pokémon then appears in front of you no matter where you are. Pokéstops and Gyms are also based on points of interest created on Google Maps. So if there’s a statue in your local area, the chances are it’s a Pokéstop. In its first week Pokémon Go racked up 15.3 million tweets worldwide! As yet there’s no social interactions within the game, but users are turning to social media to talk about their latest finds, and of course their complaints. A recent Facebook event has been set up in Preston that invites all players to gather at the train station to participate in a Pokéwalk. This event will allow all players to socialise and of course capture Pokémon as they go.