Video production and social media management for a luxury apartment, in Lytham St Annes.
Situated in the centre of Lytham St Annes in a beautiful Victorian building. Paramount Aparthotel offers executive accommodation.
Perfect for management teams working in the area or professional golfers visiting one of the four nearby golf courses. Paramount Aparthotel is perfect for medium to long-term stays in the Fylde area.
With an eye for detail and excellent customer service, the owners have achieved an enviable 9.9 on Booking.com. This extremely high rating has been attained for two years running.
Consisting of five individual apartment over two stories Paramount Aparthotel offers choice as well as a consistently high standard of room. In fact, it is not uncommon for those staying at these apartments to extend their stay.
Digital Marketing Agency Lytham St Annes
– Our work for Paramount Aparthotel
Being specialists in social media we began with the basics. A Facebook page and Twitter were setup for Paramount Apartments. Working closely with the owners we made sure all the profile names and online addresses matched that of the current website and listings.
Following the above, a feature video was created so that the outstanding quality of the apartments could be profiled in an interesting manner. 360-degree photos were also taken of the rooms for use on Facebook.
Once all the digital marketing foundations were put into place regular content was created and published on both Facebook and Twitter. Content profiled local events, attractions and offers at the apartments.
Attention was paid to analysing the results of the content and how many online visitors clicked through to the booking page. From this, conclusions could be drawn as to where bookings came from and where potential bookings were lost.
Following one of our regular meetings with the owners, we went on to design and print leaflets for local distribution. These leaflets were printed by our print partner PNG Digital in Blackpool.
Established since: 2011
Employees: Under 5
Location: Lytham St Anne’s
Business to Consumer
This project also included:
- Updating social media profiles
- Small website updates
- Advising on overall marketing
- Explaining technical issues