Generating leads, developing an online community and significantly improving brand recognition. Social media management in Blackpool, for PNG Digital.
With an eye for detail, passion for print and keen customer service PNG Digital have built an enviable print business in Blackpool. Setup in December 2013 by Mike Rawcliffe the past few years have seen the business grow rapidly.
With large format printers on site, PNG Digital cater for most print needs with hand-picked suppliers for more specialist print services. Customers often visit or design consultations with local jobs being hand delivered. All this has helped PNG Digital develop a reputation for personable customer service.
Social Media Blackpool – PNG Digital
Mike from PNG Digital approached Lucky 6 Marketing to bring his Twitter and Facebook profiles up to standard. As a company, they enjoy many great successes and have a huge portfolio but this was not reflected online. Nor was their huge range of print services.
Drawing upon our years of social media management experience we set about combining copy, graphics and profile management to educate their target market. By examining other print providers in Lancashire, we were able to pitch the PNG Digital social media content at a higher level with bespoke graphics and animated (gif) images.
These bright, bespoke and clear product images have helped significantly develop the PNG Digital brand.
Twitter has been used extensively to target and develop a local community of business profiles. Serving the Lancashire area it was important to get the PNG content seen by actual local companies. With practical hands-on management of the account, this was done over time with occasional leads being generated directly through Twitter.