Social Media in February 2016

How was your February social media? This month’s main developments have seen Facebook tweak its core ‘Like’ feature and Twitter become more fun with GIFs.
How have you felt about these new developments? Maybe you have liked them, thought they were funny or maybe they have even angered you? Either way this brings us nicely to the main social media developments of February 2016.

Facebook Reacts

Now you can react with a Like, Love, Haha, Wow, Sad and Angry to a Facebook status with a single interaction. That’s right Facebook has finally reacted to strong feedback about the need and want for a dislike button. This has led to the development of the new Reactions.

“Every day, people come to Facebook to discover what’s happening in their world and around the world, and to share all kinds of things, whether that’s updates that are happy, sad, funny or thought-provoking. News Feed is the central way you can get updates about your friends, family and anything else that matters to you, and the central place to have conversations with the people you care about. We’ve been listening to people and know that there should be more ways to easily and quickly express how something you see in News Feed makes you feel. That’s why today we are launching Reactions, an extension of the Like button, to give you more ways to share your reaction to a post in a quick and easy way.”

Sammi Krug, Product Manager, Facebook


Give us your best GIF

Twitter has added a little fun to its updates with the addition of GIF search. Now you can search for popular GIFs on almost any subject to enhance your Tweets. The trendy large brands have been using animated GIFs for a year or so with this new development making it super easy for even novice users of the app to add these new fun graphics.


This new development follows a partnership with both GIPHY and Riffsy allowing for a huge database of GIF images within Twitter itself.

What is your favorite GIF image?


SnapChat Hack

This story has gone relatively unnoticed but sounds like a serious breach of Snapchat security. On February 28th Snapchat reported a phishing scam that resulting in payroll information being revealed about their employees.
Snapchat dealt with the incident quickly and reported the details to the FBI. They also published a sincere apology on their blog to all their staff.


#Oscars on Twitter

Have you heard the news that Leonardo DiCaprio’s (@LeoDiCaprio) won Best Actor at the Oscars? No doubt you have. Twitter reported 440,00 Tweets per minute during the event. A new record beating the previous of 255,000 per minute.
The record number of tweets did not just happen, it was planned and encouraged by Twitter and key users. For example, Twitter had a ‘Twitter Mirror’ with GIF functionality installed backstage. Other key users broadcasted live via Periscope and uploaded videos.

Did you tweet during the event?


YouTube Super Bowl 50

The Big Game in America is a huge event. It seems this is reflected online and especially on YouTube. Recent statistics reveal that 300,000 hours of Big Game ads’ and teaser videos were watched on YouTube during the game. Overall this has swelled to 4 million hours since the end of the game with 60% of those views from a mobile device.
Along with the ads, moments of the Super Bowl were also searched. YouTube reported a 1,000% spike in search interest in Beyoncé after the halftime show.

Did you see any of the Super Bowl? Did you watch highlights on YouTube?

That’s it for this month. Hope your social media in February went as well as ours. Have we missed any key stories? Let us know your thoughts and come back next month for more social media news.

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