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LUCKY 6 MARKETING CLIENT:

Gainsborough Flooring

Proactive management of the Gainsborough Flooring social media, including interaction with the local community and video production support.

Gainsborough Flooring has been developing an enviable reputation in the flooring sector since 1940. In its second generation of management, this family business is well known in Lancashire for high-quality installation and exceptional customer care.

They stock a wide range of carpets and flooring with connections to many suppliers in the UK. Gainsborough Flooring combines this flooring selection with a team of skilled fitters to deliver cost-effective flooring solutions throughout the North of England.

Being the chosen fitters for many local educational establishments, large organisations and local councils, they have many commercial projects at any given time. They also supply and fit flooring for residential housing from small dwellings to large high-end apartments.

"A fantastic team. Always on the pulse, bringing a fresh and productive vibe to our companies social media & general marketing. They are a pleasure to deal with and very clued up about what they do, leaving us at Gainsborough to focus on other parts of the business without worrying about the marketing. Very highly recommended."

Mark Rawson, Gainsborough Flooring

Digital Marketing Objectives

Gainsborough Flooring choose us to help manage their social media accounts and help make their presence far more visual online. To achieve this, we do the following:

  • Proactive management of their Facebook, Instagram, Twitter and LinkedIn accounts.
  • Profile the flooring available with bespoke photos and visuals from their collection.
  • Encourage potential customers to visit their showroom in Preston
  • Answering questions submitted via Twitter regarding opening times and flooring options
  • Production of videos to showcase their floor fitters and the quality of the finished product.

 

The overall outcome of our activity was to develop the Gainsborough Flooring brand online and significantly improve its digital presence. The core objective was for positive PR with a secondary goal of driving potential sales.

Photos and Video Production for Gainsborough Flooring

Showing the quality of the flooring installed by the Gainsborough Flooring team was essential. The product is bought for how it looks and feels. With great visuals, we can communicate both of these. As a result, regular photo and video sessions were built into the management package to ensure our content was visual, up-to-date, and of the highest quality possible.

Our photos and videos have been used on the new Gainsborough Flooring website, on the TVs within their showroom and throughout their social media channels.