Proactive management of the Gainsborough Flooring social media accounts including interaction with the local community online and video production support.
Gainsborough Flooring has been developing an enviable reputation in the flooring sector since 1940. A family business, now in its second generation of management, is well known in Lancashire for high-quality installation and exceptional customer care.
They stock a wide range of carpets and flooring with connections to many suppliers in the UK. Gainsborough Flooring combine this selection of flooring with a team of skilled fitters to deliver cost-effective flooring solutions throughout the North of England.
Being the chosen fitters for many local educational establishments, large
“A fantastic team. Always on the pulse, bringing a fresh and productive vibe to our companies social media & general marketing. They are a pleasure to deal with and very clued up about what they do leaving us at Gainsborough to focus on other parts of the business without having to worry about the marketing. Very highly recommended.”
Digital Marketing Objectives
Gainsborough Flooring choose us to help manage their social media accounts and help make their presence far more visual online. In order to achieve this, we do the following:
- Proactive management of their Facebook, Instagram, Twitter and LinkedIn accounts.
- Profile the flooring available with bespoke photos and visuals from their collection.
- Encourage potential customers to visit their showroom in Preston
- Answering questions submitted via Twitter regarding opening times and flooring options
- Production of videos to showcase their floor fitters and the quality of the finished product.
The overall outcome of our activity was to develop the Gainsborough Flooring brand online and significantly improve their digital presence. The core objective was for positive PR with a secondary objective of driving potential sales.
Photos and Video Production for Gainsborough Flooring
Showing the quality of the flooring installed by the Gainsborough Flooring team was essential. The product is bought for how it looks and feels. With great visuals, we can communicate both of these. As a result, regular photo and video sessions were built into the management package to ensure our content was visual, up to date and of the highest quality possible.
Our photos and videos have been used on the new Gainsborough Flooring website, on the TVs within their showroom and throughout their social media channels. Eager to begin your journey of excellence on social media?
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