Recently we saw an interesting and helpful infographic from LinkedIn (Scroll to the bottom of the blog to see it).
With this graphic, LinkedIn raises many interesting points. For example, how do you communicate with all your stakeholders? From potential customers to current customers, employees, potential candidates, suppliers, relevant networks and your general online audience?
At its core, it identifies the current complexity of social media. Social media has developed drastically as a communication and community tool in the past ten years. Unfortunately, with that, so has the complexity of the management required.
The core of the LinkedIn graphic talks about a ‘Unified Brand Story’. Think of this as your corporate culture and beliefs. To help you create content around this topic, see the following section.
Below are just a few quick ideas to help you create content influenced by your unified brand story.
Consistency is key. It’s not only the words, pictures, and videos that communicate to your audience but also your actions. Publishing consistent content communicates in its own right.
Read the original LinkedIn article here: https://bit.ly/UnifiedBrandStory
Scroll down to see the LinkedIn Infographic.