Join me as the Lucky 6 Marketing team setup for the biggest, most influential and by far most fun business expo in Preston. The Lancashire Business Expo 2016.
For months we have been planning for this event and now, on Thursday 3rd March 2016, we find ourselves carting all our materials and display items over to the Guild Hall in Preston.
Last year’s event was epic in that it was unexpected and became an overnight success. This year we have been lucky in that we have had much more time to plan our stand and the management of the Lancashire Business Expo social media.
Social Media at the Lancashire Business Expo 2016
Providing social media for an event this big is not just as simple as creating, publishing and managing content for their online profiles. We also need to make sure our expo stand is setup and ready to go so that we can concentrate on the event. Take a look at the vlog below for a quick insight into the behind the scenes work involved.
In the vlog, you may notice that the Lucky 6 Marketing stand is a picnic bench. All credit must go to Terri Juniper, the Creative Director at Lucky 6 for this idea. Also a huge shout out and thank you to Golden Soney Ltd for manufacturing and delivering the bench to our exact requirements.
Marketing is all about inspiring memories in your target market. If they remember you then when they need you or the products you create they will be more inclined to get in contact. That is exactly what we plan to do with the picnic bench. It stands out from the regular exhibition stands and will aid people in remembering us.
Did you go to the Lancashire Business Expo? If so did you meet any of the Lucky 6 team?