6 Social Media Tips for 2024
Our Creative Director, Terri Juniper is joined by the team’s latest addition, Genevieve, to offer up a few social media tips for 2024. Lee Giacopazzi, Lucky 6 Marketing’s founder also joins the party to offer up two tips for social media success in 2024.
- By Lee Giacopazzi
- June 11, 2024
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Managing social media and knowing where to start can be difficult. Developing and ensuring your marketing remains relevant can be a challenge. In this blog we help you target your efforts onto the most effective tasks to ensure social media success. Here are our 6 social media tips for 2024.
1. Influencers and Collaborators
Team up with other content creators from your sector and industry. Don’t worry about seeking out famous social media users who have a huge following. Many times it is quicker and easier to strategically find those with smaller but more engaged followings.
The true benefit of this is the authenticity of the published content. Seeing a real person’s perspective of your service or product can have a huge influence on potential customers.
As Terri says; “We’re having great success with this with a number of our clients right now. It adds a level of realness and organicness (sic) to your content. Rather than you pushing out the same imagery day after day.“
Using influencers to produce content can help you with:
- Publishing authentic content of your product or service.
- A new type of content on your channel.
- Introducing your brand to a second profile and relevant audience.
- Authentic third-party messaging.
- Influencing your followers as to the use of your product.
2. Brand Voice
Developing your brand voice is hugely important in the age of mass publishing. With so much content being posted every day on social media it is vital to make sure your brand is recognisable and consistent.
Recognisable Brand Voice
You need to publish useful and even entertaining content to ensure your target audience seeks out your content. As they scroll past your updates you need to capture their attention and offer value.
Making sure they can quickly recognise your brand is critical. The nuances of your updates, from copy, graphics and video, are one of the factors that will help develop your brand voice.
Consistent Brand Voice
Once you codify the nuances that make up your brand voice you then need to ensure it is implemented over time. Just like a person, this then becomes the personality of the account and helps people connect on a more personal level.
Ask Yourself These Questions:
- If your brand was to be embodied by a person what would they look like?
- How would they sound? What would their social media be like?
- Is the language to be formal or informal?
- Would you use emojis and if so which would you be most likely to use?
Use this thought exercise to help give your business a voice. Keep this in mind when creating content to keep your messaging consistent.
3. Analytics
Often underutilised yet hugely powerful is the proactive use of data from social media. Every time you publish an update you have an opportunity to collect data. Both from individual updates and overtime.
This data can help inform your messaging, develop graphics and test ideas. Think of it as guidance. Rather than just opinion you can lean on facts, which are provided by undeniable analytics.
Great content and successful messaging will always inspire emotions and therefore drive more interactions. It is always an interesting exercise to see how many people see your update compared to how many interact or take a definable action.
The main analytics you will find on most social media platforms are as follows:
Impressions: Often referred to as XX. These are the amount of times people have scrolled past your update on a timeline. You cannot tell if they have read or digested your message but it is a good indication as to how far your update reached on social media.
Interactions: Sometimes called engagements these are the definable actions taken on your update. These are reactions, comments, clicks and reposts. This is an important metric as these are a clear indication of someone seeing and taking action on your content.
Demographic data: This varies on platforms but often you will find information regarding the sex, age and location of those who have seen your updates. This is a great way of seeing if the general audience for your content is the one you are targeting.
As Lee says in the video; “Use social media literally for the analytics!”
4. Replying to comments
The social part of social media. Being able to reply to comments while conducting marketing is a huge bonus. This is your brand’s opportunity to be social and build a community.
Replying to comments on social media is vital for the following reasons:
- It builds goodwill. By replying you are communicating that you have seen their comment. For many, getting a direct reply from a brand they love is hugely satisfying.
- Developing community. Conversation and communication are the basis of all communities. By replying to comments you are proactively engaging in communication which in turn builds a community.
- Demonstration of openness. When other users see comments back and forth they can see the brand is engaged and interacting with its community. This in turn demonstrates an openness and willingness of the brand to engage.
- Improving content reach. Comments are recorded by social media platforms as positive metrics. All platforms wish to keep people logged in on the timelines as this is how they make their advertising revenue. By commenting you are helping achieve this objective and as such the platform will show your content to more users.
5. Accuracy
As you have seen above some communication happens by action. What you do and how you do it communicates to your audience. This is true when it comes to the accuracy of your media. We are talking spelling, grammar and even graphics.
If you can minimise spelling mistakes you are going to communicate detail. Reducing mistakes in copy is practice and process. You have to demonstrate this by publishing consistent updates which contain little to no errors.
We have seen the expectation of grammatical correctness reduce over the years. Gone are the days of “queen’s English” on social media. Often absolutely correct grammar can sound far too formal for what is an informal and fun media. Also, the personality you apply to your brand will inform the graphical requirements.
6. Profile your team
Your biggest asset and a fast track to a unique selling point. As a business, your members of staff will no doubt be one of your biggest investments. As such they are also likely your biggest asset. This means they have a key part in delivering your products or services to customers. Therefore profiling them is a quick win as they are likely to be interacting with customers anyway.
Making your team familiar to those who purchase from you is good practice. After all, it is a common saying that “people buy from people” and “people buy from those they like”.
Involving your team in social media can be a fun activity. Hold a meeting and discuss ideas with everyone. Allow a little time every week for them to contribute to content. This might involve shooting videos or taking photos. By involving your team they also take ownership of the content and build a better understanding of what it takes to win customers and remain competitive as a business.
Summary
Which is your favourite tip from the six above? Let us know on Instagram or LinkedIn. Social media is often more of a process and rarely involves quick wins. If you structure it right and develop that process you can build a strong marketing channel over time and this in turn becomes a big asset to the business.
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