It is widely considered that social media values exist, and social media itself is a valuable asset for companies. However, in an industry where people always want to know their ROI, social media marketing sometimes lacks clarification regarding its value. So, this blog will sum up some of the dominant areas that create the value of social media marketing.
Measuring the success and added value of your social media marketing efforts will depend on what your primary goals are. However, there are some fundamental opportunities within social media that inevitably provide value to your business when done well.
So, without further ado. Here are 6 core social media values all experts should know.
Social media is all about connectivity, joining in with conversations and creating personal bonds. By being active on social media, you can research and get to know your target audience on a deeper level. Something that would be difficult to achieve through traditional methods.
For a business this allows you to produce content that speaks directly to your target audience while contributing to the conversations they are already having.
80% of marketers say building brand awareness is their main goal on social media. Therefore, it is not surprising that it is potentially the most recognisable form of social media value.
By developing and growing your online presence through social media, you are continuously increasing your reach. In turn, your brand will grow stronger and more recognisable, a key factor when evaluating brand equity.
The most crucial factor that can determine the success of your business is your customers. Therefore it is essential to consider how social media contributes towards your customer relationship management.
If a customer shares a positive experience with a brand on social media, they are more likely to become an advocate of the brand. From that, the chances of them recommending your brand to others increase drastically. Something that cannot be valued highly enough, as word of mouth is one of the strongest influences within consumer behaviour.
It is also proven that if negative complaints received on social media are responded to in a timely and sincere manner, this can boost customer advocacy by 20%. Plus, many consumers now look to see how companies deal with negative feedback online to help develop their own judgments.
As you have no control over what others may write about you, not just consumers, but influencers or other journalists for example. Social media becomes undeniably valuable when dealing with any activity from others that shines a negative light on your brand. Allowing you to be ahead of the game when it comes to controlling the situation.
Utilising social media allows you to be actively in control of your brands’ reputation. It provides a platform to develop how your company is viewed, through the message you deliver and the people you engage with online. Defining your credibility and authenticity to your target audience.
The social media environment is ever changing, all companies need to be prepared and ready to adapt. For those who are fully invested in being active on social media, this provides exciting opportunities. Meaning marketing strategies can be changed to suit your target audience better if something is not quite catching, or be reactive to a current event.
If you can successfully adapt and be innovative within your online strategies, the value of social media marketing will be noticeable.
One of the great things about social media is that it is always active, meaning you can always be networking. No longer tied to going out and about to network, it is something you can do any time of the day. Alongside the content you are publishing, we have already mentioned how crucial being active and engaged is. Now you can spend even 10 minutes here and there across the day on social media networking.
Therefore, social media is more adaptable and accessible to everyone, even those without a big budget than traditional marketing tactics.
There are many contribution attributes when outlining where the value of social media marketing is created. Throughout this blog, we have just highlighted a few key social media values that can hugely benefit your business.
If you would like some assistance with your social media management, don’t hesitate it get in touch either by phone 01772 935 116 or email info@lucky6marketing.com.
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