LUCKY 6 MARKETING CLIENT:
The number one selling wood-fired grill in the USA, Traeger invented the original Wood-Fired Grill over 30 years ago. Now they are expanding quickly in Europe with a particular focus on growing the UK market.
A small team of skilled individuals, Traeger Grills UK, required assistance managing and growing their Instagram account. Traeger’s objectives include driving awareness and educate the BBQ market on wood-fired pellet grills. As sales in the UK come from independent retailers, Traeger’s broader role involves supporting sales with nationwide marketing.
We were approached to primarily help with the continued growth of the Traeger UK Instagram and support broader digital marketing developments.
Our work for Traeger Grills UK includes but is not limited to:
In just six months, we have managed to grow the Traeger UK Instagram account by 7,000 new followers. This makes the UK account the second biggest behind the main US brand account.
The design, implementation and weekly management of a brand ambassador program. Working closely with people that love Traeger Grills to create authentic and relatable content that spreads organically online.
Identifying and approaching UK celebrities to ensure Traeger products are profiled on influential Instagram accounts. Celebrity influencers signed up to Traeger UK include sports stars, TV presenters, actors and personal trainers.
Setup of a new Traeger Grills UK Facebook page. We are using a combination of organic updates and targeted advertising to grow brand awareness and generate new page likes. This page has quickly become a critical customer service and sales channel for the UK team.