fbpx

LUCKY 6 MARKETING CLIENT:

Traeger Grills UK

The number one selling wood-fired grill in the USA, Traeger invented the original Wood-Fired Grill over 30 years ago. Now they are expanding quickly in Europe with a particular focus on growing the UK market.

A small team of skilled individuals, Traeger Grills UK, required assistance managing and growing their Instagram account. Traeger’s objectives include driving awareness and educate the BBQ market on wood-fired pellet grills. As sales in the UK come from independent retailers, Traeger’s broader role involves supporting sales with nationwide marketing.

We were approached to primarily help with the continued growth of the Traeger UK Instagram and support broader digital marketing developments.

Our work for Traeger Grills UK includes but is not limited to:

  • Manage and grow of the UK Instagram
  • Entire social media content creation
  • Setup and growth of a new Facebook page
  • Management of monthly digital adverting budget
  • Marketing consultation
  • Liaise with Traeger’s international marketing teams
  • Establishing and managing collaborations with other national and international brands
  • Creation and management of brand ambassador program
  • Hosting of live event broadcasts
  • Building relationships with celebrity influencers
  • 24/7 response to direct messages, troubleshooting and technical questions
  • Directing customers to relevant Traeger dealers throughout the UK
  • Ad hoc live event support

7,000 new Instagram followers!

In just six months, we have managed to grow the Traeger UK Instagram account by 7,000 new followers. This makes the UK account the second biggest behind the main US brand account.

Traeger brand ambassador badge

Content from 10 brand ambassadors

The design, implementation and weekly management of a brand ambassador program. Working closely with people that love Traeger Grills to create authentic and relatable content that spreads organically online.

Content from 20 celebrity influencers

Identifying and approaching UK celebrities to ensure Traeger products are profiled on influential Instagram accounts. Celebrity influencers signed up to Traeger UK include sports stars, TV presenters, actors and personal trainers.

Blue tick found on verified Instagram accounts

2,000 new Facebook page likes!

Setup of a new Traeger Grills UK Facebook page. We are using a combination of organic updates and targeted advertising to grow brand awareness and generate new page likes. This page has quickly become a critical customer service and sales channel for the UK team.