What Is Trump Doing To Social Media In 2017?
The United States must greatly strengthen and expand its nuclear capability until such time as the world comes to its senses regarding nukes— Donald J. Trump (@realDonaldTrump) December 22, 2016
What has changed?Traditionally PR, including the personal social media profiles of Presidents or Heads of States, has been carefully run by their press office. The reason being it is often important to publish a consistent message, a message that is often risk assessed and carefully edited before release.
Boeing is building a brand new 747 Air Force One for future presidents, but costs are out of control, more than $4 billion. Cancel order!— Donald J. Trump (@realDonaldTrump) December 6, 2016
Why is Trump’s PR working?Traditional media such as newspapers and especially 24-hour TV news is struggling and it has been since social media become popular. As a reaction to disruptive social media, traditional news outlets (once fact based publishers) are now far more sensational. Trump’s tweets offer up sensation in huge quantities. If you analyse his tweets he actually says very little. He stated a broad view and, as a result, respected news broadcasters spend 24 hours analysing, digging and often interpreting his 140 characters. In a paradox, you often find a news reporter or journalist passing their judgements as to what they think Trump means when he expresses a view on a subject via a tweet.
Great move on delay (by V. Putin) – I always knew he was very smart!— Donald J. Trump (@realDonaldTrump) December 30, 2016