How to create content for social media

As a leading digital agency in Lancashire, we often get asked how to create content for social media. People either wish to know how we create compelling content for our clients or how they can do it for their own business. This blog is going to focus on the latter.

Start with Value

When creating content for your business you must have value at the forefront of your mind. Particularly, think about what may be of value to your customers and target market.

It is easy to forget during the whirlwind of daily business activities that your future potential customers will only be interested in your online activities if it has some value to them. Do not fight this concept, embrace it.

Provide value on your timelines and people will check back to see what you are posting. It is as simple and as difficult as this. The question is, what is of value to your customers and target market?

  • What problem does your product or service solve? Talk about the problems often encountered by your customers.
  • What developments are taking place in your industry that may be of interest to your customers?
  • Profile your customer success stories.
  • Give away tips and tricks to success.
  • Share your experience and insight.

Don’t Worry About Your Competitors

Many sectors and industries are highly competitive. As a result, it is common to find business owners shrouded in paranoia. They worry and develop serious anxiety about their competitor’s activities. This will often affect social media activities.

The belief that sharing service or product information will give away some sort of competitive edge. This is not true. From our experience, we often find the companies that share information succeed. Those that don’t tie their own hands in the corporate boxing match that is marketing.

There is no doubt your competitors will be viewing your online content but often they never react. They will be too worried about their own information escaping to ever act in a serious manner to your proactive marketing activities.

Steal a march. Gain ground and get ahead with your own marketing online.

Conclusion – Putting it together

To successfully market your business on social media you need to be brave. Do not worry about sharing information that is easy to obtain or already known by your competitors. Communicate value consistently to your customers to generate significant PR. Give it a go for at least three months and let us know how it goes.

We hope you have enjoyed the quick tips above about how to create content for social media. If you have any tips of your own please let us know via the comments section.

Bonus! Extra advice below

Thanks for reading our blog. Below is a quick video from our Managing Director, Lee Giacopazzi. If you have enjoyed reading this blog we think you will enjoy the quick tips in the video too. More video available on the Lucky 6 Marketing Facebook page.

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