The Lancashire Business Expo offers two great opportunities for local businesses. Firstly, the event itself brings together many organisations making it a great day to meet and chat with key business people.
The second opportunity comes from the substantial social media community that surrounds the event. In this blog, we will explore how you can fully use the online aspect of this fantastic event.
This is where the community resides, mainly on Twitter. Following the hashtag is an excellent way of seeing what other businesses are doing at the event. Therefore, you need to check up on Tweets that contain #LBE2021 regularly.
If you are new to Twitter, follow the steps below to do this:
The event hashtag is a great place to start building connections before, during and after the event. Become part of the community by interacting with other businesses that are tweeting using the hashtag. Like, comment and retweet what others are saying. It’s a great way to place your business within the local community.
Following other businesses that you find using the hashtag. If you make it clear that you are going to the event by tweeting this regularly, they will likely follow you in return.
Since 2015 we have taken part in the Lancashire Business Expo. In that time, we have seen a trend year after year. Something that will make you stand out from the hundreds of other businesses attending the event.
Most tweets on the day are retweets! Two-thirds of all tweets that contain the event hashtag are retweets. Only 30% of tweets are original content.
Think about this for a second. If most content published on the day is from retweets, content shared by others, then those businesses that create their own content win.
If you are snapping photos on the day and therefore publishing original content, your message will be shared by others, often by many others. The reason for this? It is simple. Everyone is busy on the day. Creating content can be difficult while chatting to so many people, making it far more accessible to retweet others.
See below for a few quick tips as to how you can ace your social media on the day:
Everyone at the Lancashire Business Expo wishes to promote their business. However, exhibiting and attending is a time commitment, and everyone wants to get the most out of the event. A great way of doing this is with photos and videos.
Great photos always make for excellent social media content. Great videos are the creme-da-la-creme of content. The ability to publish photos of an event as it is happening makes for a solid social media strategy.
Photos of people always do well online. In past years we have seen exhibitors build this into a successful social media strategy for the day. Pictures of attendees that visit your stand or photos of competition entrants. Please make sure you have permission from the subjects of your photos and be sure to mention or tag them in the image. Often, they will retweet a good picture of themselves, as will anyone that knows them.
The great thing about social media at events such as the Lancashire Business Expo is that you can extend your networking following the event. Being able to interact and connect with those that were there on the day is a huge advantage.
Don’t forget to check the hashtag on Twitter every day following the event for at least a week. People will still share their memories on this hashtag, making it an excellent opportunity to connect with others.
While at the event, make sure you collect business cards from those that you chat with or note down their names. This way, you can add them on LinkedIn during the days following the Expo.
Our favourite strategy is to collect photos from the day that includes everyone you know. Add these to your business Facebook page and tag your connections in the image. These photos will be shared far and wide with your page name and logo attached to them.
Although much activity takes place on Twitter, you can use other platforms at the Expo. In particular, the story mode on Facebook and Instagram is a great place to upload fast live photos and videos.
The story mode is more casual, so you don’t need to worry about the quality of the update. Instead, think of it as a way to show the behind-the-scenes view of the event and your attendance there. Remember to use the hashtag within these updates so people can find your story when searching the hashtag within Instagram or Facebook.
LinkedIn is another excellent platform to document your activities. Snap a quick photo of the event and write a description of the day and what you have found valuable. Content such as this always does well on LinkedIn as people love to see what you are up to.
So, do you want to take your social media to the next level? Do you want to stand out at the event and be noticed? Then, it’s time to shoot a live video.
Two platforms would work particularly well for a live video, and it depends on your preferences as to which you choose. Twitter is a great one to broadcast live onto because that is where the core activity from the day will be taking place online.
However, if you have a good audience on your Facebook page, they may enjoy seeing a live broadcast from the event. You will often find most interactions on the live video take place after the broadcast. This is ok; most platforms promote live videos as they consider them great content.
We hope you have found this blog helpful. Using social media on the day of the Lancashire Business Expo is all about connecting with people. Just like attending the event, the conversations you have with others often return on your investment of time, money, and effort. Apply this logic to your social media, and it will be a success.
Social Media Management, Training & Content
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