How To Use Instagram Stories

Consumers are becoming more and more interested in getting to know the brands they love personally. Instagram stories are a great way to achieve this. In this blog, we will go through all you need to know regarding how to use Instagram stories.


Instagram stories can be an asset when trying to build up brand trust and brand loyalty, as they allow you to speak directly to your audience and show off the true personality of your brand. Plus, they can be a fun and creative project for yourself too!

We believe stories are a great way to engage with your audience, particularly if you are on a budget. This blog will help you with Instagram story ideas for business.

Develop Your Strategy for Instagram Stories

One advantage of Instagram Stories is that they are live for 24 hours, so scheduling is not a big issue. In addition, your content will stay at the top of your followers’ feed for the duration of its life, so it will be visible and ready to view whenever your followers come online. 

Although there are no fundamental rules for how often you should post your content, posting a few times a week is ideal for keeping your followers looking out for your latest story. However, in the end, it will depend on your company’s industry and the ability for producing content that will dictate the optimum frequency for creating Instagram stories.

If you are a brand that can create quality daily content on Instagram Stories, this is great, but there are a couple of things to consider. Such as whether or not your content overlaps with the previous day and whether that would be an issue. It may be an issue if your previous stories are made up of 10+ individual sections, as it could result in viewers losing interest before reaching the end of your new story.

Below are just a few of our most successful stories. Use these as inspiration for how to use Instagram stories for yourself.

Understand Functionalities

Although viewers can respond to a story via direct message, Instagram has several functionalities that help you engage on a higher level with your audience.

The primary way to elevate your Instagram Stories is through including text, pen drawings/text, emojis and stickers/GIFs. This is a simple way of adding extra movement and context to your stories. 

To encourage interaction from your viewers, you can insert questions, polls, a reaction slider, and more. These features are a fun and straightforward way to provoke immediate engagement with your content and a good way of conducting basic research.

Expand your reach further by implementing hashtags or tagging other accounts. Unfortunately, it can be tricky to be effective due to Instagram’s algorithms when it comes to hashtags. So it is worth thinking about what would be most effective. Location hashtags can be an excellent place to start. 

Instagram story ideas for business

For further guidance on your hashtags, check out our blog; 8 Need to Know Instagram Hashtag Techniques

A bonus feature for accounts with 10K+ followers is the ability to include links directly into your stories. This can be a convenient tool for directing viewers to your company website or a product, but only if you have enough followers!


Content for your Instagram Stories

When it comes to what kind of content to create for your Instagram Stories, it can vary from behind the scenes of your company to revealing teasers for new products or exclusive updates. The point is to take your followers on a journey and share an in the moment experience with them.

The critical thing to remember is to create fun and engaging content for your audience to watch while keeping on brand and relevant to your company.

As Instagram stories have a short life span, it is the perfect environment to trial new content and assess what sparks the most interest from your audience.

Here are some ideas to get you started;

  • Behind the scenes
  • Day in the life
  • Office team activity
  • Teasers for new products
  • Tips & How-to guides for products
  • Event promotion
  • Q&A sessions