For further guidance on your hashtags, check out our blog; 8 Need to Know Instagram Hashtag Techniques.
A bonus feature for accounts with 10K+ followers is the ability to include links directly into your stories. This can be a convenient tool for directing viewers to your company website or a product, but only if you have enough followers!
Content for your Instagram Stories
When it comes to what kind of content to create for your Instagram Stories, it can vary from behind the scenes of your company to revealing teasers for new products or exclusive updates. The point is to take your followers on a journey and share an in the moment experience with them.
The critical thing to remember is to create fun and engaging content for your audience to watch while keeping on brand and relevant to your company.
As Instagram stories have a short life span, it is the perfect environment to trial new content and assess what sparks the most interest from your audience.
Here are some ideas to get you started;
- Behind the scenes
- Day in the life
- Office team activity
- Teasers for new products
- Tips & How-to guides for products
- Event promotion
- Q&A sessions