When Not To Vlog
Video blogs or Vlogs have been growing in popularity over the past three years. This growth is the result of two main factors. Firstly, they make for powerful content on social media and secondly, they only require a smartphone to produce.
How to create content for social media
When creating content for your business you must have value at the forefront of your mind. Particularly, think about what may be of value to your customers and target market.
How do you use hashtags in Twitter?
Organisations and businesses will often search their local hashtags to see what’s going on in their area. It’s also a great way of finding new followers.
What are the roles on a Facebook page?
What are the roles on a Facebook page? Page Roles offer some fantastic ways to manage your Facebook page with a team of marketing experts. This gives you the option to use multiple people to contribute, analyse and manage your Facebook page. As social media management becomes more skilled this can be a great way […]
Understanding the Facebook Algorithm – Getting Your Content Seen!
Understanding the Facebook Algorithm – Getting Your Content Seen! The Facebook algorithm, one of the most powerful AI software programs, decides what you see on your Facebook timeline. The average user will spend 20 minutes a day on the platform. In that time they may see up to 300 updates from friends, pages and adverts. […]
PR in Lancashire
PR in Lancashire Having your business featured in a publication goes hand in hand with social media. The perception of your business can be significantly improved in your customer’s eyes and even those of your competitors. Find out how you can make PR in Lancashire work for you! Recent developments in the world of press […]
Drive Traffic From Twitter That Converts
Using Twitter to Drive Online Traffic Each social media platform has its strength and weaknesses. The major strength of Twitter is the ability to drive traffic to online destinations of your choice. The question is; as a business, are you doing this yet? Twitter links compared to Facebook and Instagram All social media platforms can […]
Lucky Tip: LinkedIn Networking
Lucky Tip: LinkedIn Networking In business first impressions matter. However, it is common for professionals to forget about subsequent impressions and how they may affect how someone thinks of them. If you network regularly have you thought about how new contacts may learn more about you following your first meeting? LinkedIn is a great tool […]
Lucky Tip: Facebook for Business
Lucky Tip: Facebook for Business A basic mistake and surprisingly common. As with many pursuits in Marketing, a strong foundation is essential. Make sure you are using Facebook correctly from the start. When representing a business on Facebook use a business Page rather than a personal profile. Why is this important? Aside from being the […]
In Memory of Jonathan Lee
I write this blog after returning from a crowded funeral. For the past few weeks I have been coming to terms with the tragic death of Jonathan Lee. A local business owner and all round fantastic guy. At the age of 36 he has been taken from us far too early. He leaves a Lancashire […]
Social Media – The Marathon
Social Media – The Marathon It is always inspirational to watch the London Marathon. The drama of the elite athletes pushing the limits of the human body. The armature runners pushing for personal goals in record numbers. These challenges are like those faced when a business wishes to be successful on social media. It is an […]
Social Media Planning
Social Media Planning To get the most from social media and your efforts managing it, be sure to plan and plan well. With purpose, direction and persistence you can make your business stand out in a big way. On the World Wide Web, you face competition from every other user publishing content. To carve out […]
