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Blogging is an important part of a small business marketing mix. With consistent blogs, that deliver value to your target market, you can really set your business apart from competitors and other much larger businesses. With this in mind, we look at 8 key benefits of blogging for small business.

Video blogs or Vlogs have been growing in popularity over the past three years. This growth is the result of two main factors. Firstly, they make for powerful content on social media and secondly, they only require a smartphone to produce.

Twitter is a fast-paced social media platform that has attracted over the years a number of businesses all keen to share their message and promote their goods and services.

When creating content for your business you must have value at the forefront of your mind. Particularly, think about what may be of value to your customers and target market.

A quick list containing five of the key ways you can quickly access Facebook page data to help inform future marketing for your business.

In Lancashire, we have a great business community with many using Twitter. If you wish to connect to other Lancashire organisations use the following Twitter hours.

Organisations and businesses will often search their local hashtags to see what’s going on in their area. It’s also a great way of finding new followers.

What’s Your Facebook Role? Page Roles offer some fantastic ways to manage your Facebook page with a team of marketing experts. This gives you ...

Recession rears its ugly head I have been fortunate to have managed a limited company for the past seven years. Beginning my directorship smack ...

Facebook! You’re doing it all wrong The average Facebook user will spend 20 minutes a day on the platform. In that time they may ...

PR in Lancashire Having your business featured in a publication goes hand in hand with social media. The perception of your business can be ...

Using Twitter to Drive Online Traffic Each social media platform has its strength and weaknesses. The major strength of Twitter is the ability to ...

Should your business use emojis? In its most basic form, social media is simply a method of communication. Emojis are part of that communication. ...

Lucky Tip: Tweeting on the go! Real world digital content at its best. Social media is all about immediacy and instant content. This strategy ...

Lucky Tip: LinkedIn Networking In business first impressions matter. However, it is common for professionals to forget about subsequent impressions and how they may ...

Lucky Tip: Facebook for Business A basic mistake and surprisingly common. As with many pursuits in Marketing a strong foundation is essential. Make sure ...

The rise of fake news President Donald Trump, Brexit and the General Election all have one thing in common, the rise of Fake News. ...

I write this blog after returning from a crowded funeral. For the past few weeks I have been coming to terms with the tragic …

Social Media - Sharing is Caring Social Media is all about sharing. Sharing what you’ve had for dinner is popular on Instagram, whilst sharing ...

Social Media - The Marathon It is always inspirational to watch the London Marathon. The drama of the elite athletes pushing the limits of the ...

To get the most from social media and your efforts managing it, be sure to plan and plan well. With purpose, direction and persistence …

#OscarsFail Admittedly the UK isn’t that crazy about the Oscars. Granted there will be those that watch the entrance to see whose wearing what, …

There are plenty of guides about things your business should be doing on social media but have you ever thought of the things many …

Instagram has recently announced its 10 most used emojis of 2016 and surprisingly most of them involve a heart. Since the bygone days of …

While being an established business affords many advantages, there are a few common marketing mistakes many experienced businesses make. These mistakes often develop from …

For just under six years I have had the privilege of providing bespoke social media in Lancashire. From these years of experience working on just …

As the festive season rolls in we look at five huge developments from the social media world in November 2016. Some are game changers …

There is certainly big news in October. Facebook launches a new platform whilst Twitter kills off one of theirs. Viewing video on TV is …

There is no doubt that Facebook is the king of social media platforms but with the great opportunities that comes with this platform there …

Predicting the future of social media is often difficult but every now and again there are developments that you just know are going to …

From new technology to new platform names and US voting, September has been a most interesting month for social media. Last month, Social Media …

Back in the 90s we were promised virtual reality that would free us from our body and allow our minds to travel to any …

We finally did it. After many requests we held a barbecue at the Lucky 6 Marketing office in Preston. By all accounts, it was …

Autumn 2016 is upon us and Instagram, for a second month, leads the charge with new developments and updates to their app. Pinch and …

Join us this month for our first ever barbeque! Free food, free drinks and a fantastic networking opportunity. Our belated celebration of the new …

That’s right it is August already! Only 30 days ago we were saying the same about July. How has your month been? If, like …

Last week Pokémon Go swept the UK, and the Lucky 6 Offices. As Pokémon was a childhood favourite of mine, I was particularly excited …

In a month that saw the UK vote to leave the EU it is easy to miss important social media developments. In the background …

It is not every day you are offered the chance to attend one of the most exclusive networking events in the North West. How …

It is not certain but it seems likely England is to leave the EU. With this shock referendum result comes much uncertainty. As large …

May has not disappointed in terms of social media developments. From a simpler Twitter, to political intrigue and a new design for Instagram there …

The Lucky 6 Marketing team have graduated from The Old Pigsties to the Cart Shed at Clifton Fields in Preston. This little piggy went …

Full of developments, April has been a fairly quiet but significant month for social media. In the background huge changes are taking place which …

One of the most misunderstood parts of business is marketing and sales. Two distinct roles that influence each other greatly. There is good reason …

How was your social media in March? The month of Easter has brought a 10-year anniversary, interesting reports and tweaks to self-learning algorithms. A …

As social media specialists we often encounter businesses that have yet to consistently use social media. Their main concerns which often prevent them from …

Join me as the Lucky 6 Marketing team setup for the biggest, most influential and by far most fun business expo in Preston. The …

How was your February social media? This month’s main developments have seen Facebook tweak its core ‘Like’ feature and Twitter become more fun with …

For the past five years networking has helped me develop Lucky 6 Marketing. It currently makes up a large part of the Lucky 6 …

The first 31 days of 2016 have not disappointed on social media. From iconic images, viral trends and big announcements it is tipped to …

One of the largest business Expos in Lancashire is about to roll into town. Say hello to the Lancashire Business Expo 2016. Now only …

2015 was a great year for social media but the question everyone wants to know is what will 2016 bring? From recent development and …

With 2016 just around the corner it is worth thinking about and planning your social media going forward. Successful social media is a long-term …

The literal meaning of ROI is Return On Investment. However, it is commonly misused or at least misunderstood. Most business owners or marketing executives …

Last month Mark Zuckerberg revealed that Facebook is to rollout a dislike button. More recently visuals and videos for this new update were released. …

The ball room was pink, there was a huge abundance of drinks and everyone was in great spirit. We had arrived at the EVAs …

Big news Lucky 6 Marketing fans. We are going to have a new home. As of Monday 28th September 2015 we will be based …

This is a strange story about my face, Vine and an overnight success. It just highlights the quick-fire quality of social media and how …

Tweets will now be shown in Google search results. For years there has been talk of this but now it is actually happening. Say …

We received an invite in the early afternoon. “LAN games tonight at the new office if you are interested?” It was a quick decision. …

How much do we really say on our Facebook page? Or even how much should we say on Facebook in general? When Facebook punched …

There is no doubt that Facebook is the most popular social media platform out there. If you get your business page spot on the …

For quite some time now I have harboured a dull, quiet fear for SMO (Social Media Optimisation). I think it is fantastic how powerful …

If a picture is worth a thousand words than a Vine video, at six seconds long, must be worth 24,000 words. With this in …

Live Social Media From Best of Britannia Last week we had the pleasure of heading down to the old post office in Preston to ...

6 Basics on Twitter You Cannot Afford To Miss Just like inspector gadget Twitter is full of handy little tools to help you make ...

30 Years In The Making This feels like quite a landmark for me. I am turning 30 and the business “Lucky 6 Marketing Limited” ...

Trending on Twitter – Over a million uses of the hashtag #lbe2015 Last week it was a distinct pleasure of ours to be chosen ...

Postal Coffee If you saw a sponsored update on Facebook that read "The best coffee you've ever made" would you click it? I did ...

6 Steps To Improve Your Luck On LinkedIn At Lucky 6 Marketing we don’t believe luck happens by chance. We believe your luck can ...

Tweeting after hours As a household rule we say "no business tweets after 7pm" and it's a household rule that's often broken. As much ...

6 Ways To Use Facebook Like A Pro If Facebook was a country it would have the largest population in the world! With a ...

Digital Marketing in the Lake District Yes that’s right Terri and I hung up our business jackets for a weekend and drove to the ...

6 Key Tips For Amazing Social Content All good social media begins with great creativity. One of the questions we are asked most often ...

#QuickTip: Profile Pictures Be social and use a photo of your face for your personal online profiles. The human mind is hardwired to identify ...

So after hearing you could make bath bombs from every day household items I decided to look into it a little further! I found …

Outsource or in-house? When it comes to managing your social media you have two choices. Firstly, you can hire a social media firm to ...

Three Key Questions To Plan Your Social Media How much time do you have? Social media is not free. It takes time and time ...

6 Ways To Ace Your Social Media in 2015 Did you know that in the film Back To The Future the year 2015 is ...